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Curious
by Design
Product Designer
Builder
Systems Thinker
Designing at scale
Currently at Nykaa
AI assisted products
0 ⟶ 1
✦
1 ⟶ N
Curious
by Design
Product Designer
Builder
Systems Thinker
I’m Adarsh, a designer, builder, and lifelong learner. Curiosity keeps my work alive and my ideas unfinished (in the best way possible)
Designing at scale
Currently at Nykaa
AI assisted products
0 ⟶ 1
✦
1 ⟶ N
Curious
by Design
Product Designer
Builder
Systems Thinker
Designing at scale
Currently at Nykaa
AI assisted products
0 ⟶ 1
✦
1 ⟶ N
Curious
by Design
Product Designer
Builder
Systems Thinker
I’m Adarsh, a designer, builder, and lifelong learner. Curiosity keeps my work alive and my ideas unfinished (in the best way possible)
Designing at scale
Currently at Nykaa
AI assisted products
0 ⟶ 1
✦
1 ⟶ N
Let’s get straight to it
Work that solved real problems, balanced trade-offs, and shipped under real constraints.
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Let’s get straight to it
Work that solved real problems, balanced
trade-offs, and shipped under real constraints.
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Let’s get straight to it
Work that solved real problems, balanced
trade-offs, and shipped under real constraints.
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
Nykaa Fashion ・ Cart Revamp
Why does user intent weaken at the moment it matters most?
↑ Conversions ・ ↓ Dropoffs
CLICK TO READ
My process isn’t a checklist.
It's a way of thinking
My process isn’t a checklist.
It's a way of thinking
Start with questions, not solutions
I slow down early to move faster later.
Start with questions, not solutions
I slow down early to move faster later.
Start with questions, not solutions
I slow down early to move faster later.
Design is decision-making
Every pixel exists to reduce uncertainty or effort.
Design is decision-making
Every pixel exists to reduce uncertainty or effort.
Design is decision-making
Every pixel exists to reduce uncertainty or effort.
Systems over screens
I think in flows, states, and long-term behavior.
Systems over screens
I think in flows, states, and long-term behavior.
Systems over screens
I think in flows, states, and long-term behavior.
Collaborative by default
Best ideas emerge when design, product, and engineering think together.
Collaborative by default
Best ideas emerge when design, product, and engineering think together.
Collaborative by default
Best ideas emerge when design, product, and engineering think together.
I follow questions.
Some stay questions. Some turn into experiments. This is where unfinished ideas, side projects, and what if explorations live.
I follow questions.
Some stay questions. Some turn into experiments. This is where unfinished ideas, side projects, and what if explorations live.
If something here sparked curiosity, let’s talk.
Get talking
Get talking
Get talking
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