Curious
by Design

I’m Adarsh, a designer, builder, and lifelong learner. Curiosity keeps my work alive and my ideas unfinished (in the best way possible)

Curious
by Design

I’m Adarsh, a designer, builder, and lifelong learner. Curiosity keeps my work alive and my ideas unfinished (in the best way possible)

Product Designer
Builder
Systems Thinker

Designing at scale

Currently at Nykaa

AI assisted products

0 ⟶ 1

✦

1 ⟶ N

Let’s get straight to it

Work that solved real problems, balanced
trade-offs, and shipped under real constraints.

↑ Conversions ・ ↓ Dropoffs

Nykaa Fashion, Cart Revamp

Why does user intent weaken at the moment it matters most?

↑ Conversions ・ ↓ Dropoffs

Nykaa Fashion, Cart Revamp

Why does user intent weaken at the moment it matters most?

↑ Conversions ・ ↓ Dropoffs

Nykaa Fashion, Cart Revamp

Why does user intent weaken at the moment it matters most?

↓ Production Time

Nykaa Fashion, Illustration Workflow

Designing an AI-Driven Illustration framework that made production 20x faster

↓ Production Time

Nykaa Fashion, Illustration Workflow

Designing an AI-Driven Illustration framework that made production 20x faster

↓ Production Time

Nykaa Fashion, Illustration Workflow

Designing an AI-Driven Illustration framework that made production 20x faster

↑ BRAND LEVEL CONVERSIONS

Nykaa Fashion Brandbook

Leveraging brand recall to drive confidence in unrated products

↑ BRAND LEVEL CONVERSIONS

Nykaa Fashion Brandbook

Leveraging brand recall to drive confidence in unrated products

↑ BRAND LEVEL CONVERSIONS

Nykaa Fashion Brandbook

Leveraging brand recall to drive confidence in unrated products

My process isn’t a checklist.
It's a way of thinking

Start with questions, not solutions

I slow down early to move faster later.

Design is decision-making

Every pixel exists to reduce uncertainty or effort.

Systems over screens

I think in flows, states, and long-term behavior.

Collaborative by default

Best ideas emerge when design, product, and engineering think together.

My process isn’t
a checklist.
It's a way of thinking

Start with questions, not solutions

I slow down early to move faster later.

Design is decision-making

Every pixel exists to reduce uncertainty or effort.

Systems over screens

I think in flows, states, and long-term behavior.

Collaborative by default

Best ideas emerge when design, product, and engineering think together.

I follow questions.

Some stay questions. Some turn into experiments. This is where unfinished ideas, side projects, and what if explorations live.

AI Book summary app

September 2025

AI Quest

Bookgist.club

AI Book summary app

September 2025

AI Quest

Philosophers

AI Book summary app

September 2025

AI Quest

Illustration Workflow

If something here sparked curiosity, let’s talk.

Get talking

Contact

Phone

Social

Instagram

Curious?

If something here sparked curiosity, let’s talk.

Get talking

Contact

Phone

Social

Instagram

Curious?

If something here sparked curiosity, let’s talk.

Get talking

Contact

Phone

Social

Instagram

Curious?

Curiousby Design

I’m Adarsh, a designer, builder, and lifelong learner. Curiosity keeps my work alive and my ideas unfinished (in the best way possible)

Curiousby Design

Let’s get straight to it

Curious
by Design

Curious
by Design