My story
Curious by Design.
Builder by choice
I’m Adarsh, a product designer who took the slightly scenic route here. Before design became my ikigai, I tried a little bit of everything. I studied computer science, built things with code, opened and ran a café, handled branding and marketing, made illustrations, grew an Instagram page to 40k followers, and generally followed every interesting rabbit hole that appeared in front of me.
Somewhere between building products, menus, campaigns, websites, and visual systems, I realised the thread was always the same: I like making things that people actually interact with.
Today, I work as a product designer, but I still carry all those earlier lives with me. The builder, the illustrator, the marketer, the café guy, the developer, the curious kid sketching anime characters they all show up in how I think, design, and solve problems.
I like clarity, but not at the cost of character. I like systems, but only when they leave room for surprise. I like products that feel considered, useful, and quietly delightful.
Outside work, you’ll probably find me playing chess, overthinking a tiny interaction, chasing a new idea, or convincing myself that this is definitely the last side project.
It rarely is.