As a kid, I was always fascinated by creative endeavors - sketching, crafting, and even editing GBA roms (remember those?). I distinctly remember obsessing over a Pokémon game's splash screen and editing it to my liking. Little did I know, this was the spark that would eventually lead me to design.
A Detour into Computer Science
Fast forward to college, where I pursued Computer Science Engineering, unaware that design could be a career path. But, as fate would have it, my technical prowess would later become a valuable asset in my design journey.
Fryit & Milestone: The Unlikely Beginnings
In my first year of college, a friend and I started a midnight food delivery venture, Fryit, inspired by a TV show. We needed branding, and I took on the task of designing a logo and other assets. This rekindled my interest in design, and Fryit eventually evolved into a successful cafe, Milestone, where we organized events and open mics. Although the cafe closed due to personal reasons, the skills I learned remained.
Freelancing & Self-Discovery
After Milestone, I started freelancing, taking on various gigs - front-end, back-end, design, and marketing. I even worked with the largest poultry farm in Asia! Freelancing helped me learn a wide range of skills, and I eventually focused on product design, which fascinated me the most. I scoured curriculums for structured self-learning and associated with agencies for product, illustrations, and creative design projects.
Curious for Law & Personal Branding
I co-founded Curious for Law, a news and media publishing platform, where I handled tech and design. We reached 800k+ monthly impressions! I then started a personal Instagram brand, scaling it to 40k followers, including industry leaders like Dribbble, Jack Royal, and Pasta Nick.
Traveling & New Opportunities
In 2020, I embarked on my first road trip, meeting the founder of Dubverse (then AutoDub) in Kasar. I was impressed by the MVP, and he liked my work. Three months later, I designed the first public version of Dubverse, including a branding exercise that led to the name Dubverse.
Leveling Up with Nykaa
To collaborate and work in a structured environment, I joined Nykaa. I loved the culture, and my technical background made working with PMs and devs seamless. I learned new tools, data-informed designing, and traveled with my team. I received company-level recognition and a promotion!
Finding My Ikigai
I'm fortunate to have discovered design as my calling. From tinkering with GBA roms to designing for Dubverse and Nykaa, my journey has been a winding path of exploration and growth. I'm excited to see where design takes me next!
