I grew up in Jabalpur.

As a kid, I spent a lot of time sketching, gaming, and tinkering with whatever creative software I could get my hands on. I remember trying to recreate the glowing energy balls from Dragon Ball Z , frame by frame, slider by slider without really knowing what I was doing. I just wanted to see if I could get close.

In school, I took science. At the time, software engineering felt like the only clear path I knew. So I followed it. I liked computer science well enough, but I was more interested in what I could build with it than the syllabus itself.

In my first year of college, a couple of friends and I started a midnight food delivery venture. We didn’t know how logistics worked, how operations scaled, or how payments should be handled. YouTube helped. We figured things out as we went. It ran for about six months.

At some point, we needed a logo. That’s when I picked design up again.

Soon after, we opened a café called Milestone. Looking back, it was a full design project with zero experience: logo, menus, posters, signage, and whatever branding meant at the time. We didn’t call it a “branding exercise” then. We just needed things to look and feel right. The café ran for about a year before we all decided to move on to different things.

By then, I knew I wanted to lean into design but I was already in my second year of college. Joining a formal design program wasn’t an option, so I started looking outward. I went through design curriculums from different schools around the world and began learning online, piece by piece.

Alongside that, I was doing freelance web development. Then a bit of design. Then illustration. Video editing. SEO. Marketing. Pretty much anything that came my way.

That phase taught me a lot. Mostly by doing too much.

I started posting design work and thoughts on Instagram, not expecting much. Over time, it grew into a community of around 40,000 people and became my main source of freelance leads. The work was good, but I realized I was operating in a silo — handling everything from client conversations to invoicing and follow-ups. Parts of that process didn’t energize me.

So I started looking for a different environment.

Shortly after, I joined Nykaa.

This site is a reflection of that path not as a highlight reel, but as a record of how things unfolded. What I tried. What worked. What stayed with me. And what I’m still figuring out.

If any part of this sounds familiar,
I’m always open to a conversation.